SSA Public Relations Launches New “PR 2.0/Social Media” Platform
CORE FACTS:
» SSA Public Relations today announced the launch of its PR 2.0/Social Media platform geared to communicate with, and engage, growing online target markets.
» The agency’s social media capabilities will be utilized in conjunction with its traditional public relations services to engage target audiences when, where and how they want to be reached.
» SSA’s PR 2.0/Social Media is a strategic online platform for disseminating information, creating awareness, generating interest, sharing opinions and engaging in dialogs about organizations, products, services and issues.
» Social media enables individuals to collaborate online, exchanging information, ideas and opinions on topics of interest to them. The PR 2.0 platform utilizes Social Media Optimization (SMO) to identify social networking opportunities among target markets, and incorporate social media tools such as blogs, podcasts, and Vcasts.
» Historically, public relations distributed news releases to disseminate information to the media for their consideration in developing stories. Today, consumers themselves are interested in finding news, information and opinions on topics of interest to them.
» Consumers interested in becoming part of online conversations about news, politics, hobbies and other issues have fueled the explosion of social media in the last year.
» SSA Public Relations is located in Phoenix, AZ and Greenwood Village, CO.
» Online information on SSA’s PR 2.0/Social Media platform is available at www.gotossa.com. For more information about SSA Public Relations call 602-956-6776 or visit www.gotossa.com.
Susan Sears, Managing Director, SSA Public Relations:
"PR 2.0 is the next step in the evolution of public relations."
» Susan Sears, Managing Director, SSA PR pic:.jpg.png
QUOTES:
Attribute quotes to Susan Sears, Managing Director, SSA Public Relations
» “PR 2.0 is the next step in the evolution of public relations.”
» “The Internet has turned the public relations industry on its ear. With growing numbers of Americans going online to get news and purchase products, traditional public relations and marketing methods alone are ineffective in reaching key audiences."
» "By combining the best of traditional public relations with the burgeoning online social media world, businesses today can not only share information, but engage their customers.”
» “SSA’s PR 2.0/Social Media platform harnesses the power of the Internet to enable our clients to evolve new and innovative ways to reach their target audiences and communicate with customers in the growing social networking environment.”
STATISTICS:
» More than seven out of ten American adults are on the Internet.
» 72 percent of U.S. adults have gone online to get their news.
» 78 percent have used the Internet to research a product or service online before buying it.
» Technorati now tracks more than 111 million blogs where individuals share thoughts and opinions on a multitude of topics.
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